Nottingham · United Kingdom
We design, build and scale intelligent commerce platforms — headless WooCommerce PWAs, AI shopping assistants, and performance-obsessed storefronts.
What we build
We specialise in high-performance e-commerce systems and AI integrations — everything built from first principles, tested, and shipped with CI/CD.
WooCommerce decoupled from WordPress, served via Next.js 14 static export. Blazing-fast storefronts with full CMS flexibility and incremental static regeneration.
PWA · WooCommerce · Next.js→OpenAI GPT-4o powered assistants with voice search via Web Speech API. Real-time product recommendations and natural language checkout flows.
GPT-4o · Voice Search · OpenAI→Installable PWAs with offline capability, push notifications and app-store UX. Single codebase, mobile and desktop. Web App Manifest, service workers, splash screens.
Manifest · Service Worker · Offline→GTmetrix audits, Core Web Vitals, image compression via Sharp, dynamic imports and render-blocking elimination. We've taken sites from grade C to A.
LCP · TBT · Core Web Vitals→GitHub Actions pipelines deploying to Hostinger over FTP. Environment-aware config switching, staged rollouts, automatic builds on push to main.
GitHub Actions · Hostinger · FTP→UK address lookup (Ideal Postcodes & GetAddress), Google OAuth, Stripe React SDK, postcode-based delivery tiers. Every third-party integration your platform needs.
Stripe · OAuth · REST APIs→Featured project · 2024
A full-stack, headless e-commerce PWA serving Nottingham's South Asian community. Decoupled WooCommerce CMS frontend built on Next.js 14, featuring real-time speech search, cooperative cart sharing, and custom AI shopping integrations.
Speech-to-text directly in the mobile browser for hands-free catalog search.
AI-driven OCR scans handwritten or printed shopping lists from photos, transcribing and automatically mapping items to the store catalog.
Instantly share and sync active shopping carts with family or friends to coordinate joint grocery orders.
Engineering insights
We document everything we learn building complex commerce platforms. These articles cover decisions made in production, not theory.
How we work
Architecture review, tech stack alignment, performance baseline, API mapping and full delivery scope.
Sprint-based delivery. TypeScript throughout. PR-based reviews, semantic commits and CI from day one.
GTmetrix audits, dynamic imports, Sharp image compression, Core Web Vitals profiling, A11y fixes.
GitHub Actions CI/CD pipeline. Zero-downtime deploy. Monitoring setup. Full handover documentation.
Based in Nottingham. Working with e-commerce brands across the UK who want platforms that are fast, intelligent and built to scale.
